广战神　全球媒体资源联盟—

广战神®全球媒体资源联盟由四川行销力文化传播有限公司（广战神）发起，致力于服务全球媒体资源，由全球媒体及从事与传媒资源相关的播出、制作、设备、教学、科研，广告发布，广告销售等品牌主以及相关单位自愿加入的非营利性资源共享合作组织。该联盟由联盟大会领导，联盟理事会担任执行，联盟常设机构为秘书处。

该联盟媒体资源是由电视台、新闻媒体、网络媒体、广播媒体、户外媒体等多种资源的集合。媒体资源简称媒资狭义上讲主要指内容资产，报社、广播电台、电视台、网站、通讯社等媒体单位每天都要生产大量的文字、图片、音视频等新闻业务数据，这些数据和描述这些数据的元数据以及它们的版权信息等。

联盟媒体资源

媒体资源多样性

不同类型的媒体资源，如文字、图片、音频、视频等。

媒体资源时效性

媒体资源的及时性和及时更新的能力。

媒体资源真实性

媒体资源所传递的信息是否真实可信。

媒体资源传播力

媒体资源的影响力和传播范围。

媒体资源创新性

媒体资源的新颖程度和创新能力。

媒体资源价值

媒体资源在市场上的价值

联盟发起人

彭小东：全球媒体资源联盟发起人，董事长，中国媒体节创始人兼主席，全球广告效果研究院院长，全球广告传媒智库负责人，中国广告传媒培训第一人，中国广告超级销冠战神军团总教练，中国广告协会学术委员，中国广告协会特聘实战营销导师，中国讲师网，中国讲师联盟首席专家，中国广告传媒首席专家，中国广告传媒行业领军人物，30年一线广告传媒实战成功经历，20年专注广告传媒实效业绩培训咨询，近16年专注于户外广告销售实效业绩培训咨询。

理论观点文字注册商标：广战神®，总裁智慧®，媒无界®，竞合力®，抢占心智®，竞合力®，行销力®，新户外广告®，1秒认知®，广战神®等！

联盟特点：

1、共建共享全球广告销售媒体资源平台。建立实战实操实效实用经验交流学习共享平台。拒绝一切的空洞说教，最新广告销售实战技巧，最新广告销售创新盈利模式，打造中国最实战的广告销售精英、广告超级销冠、广战神，讲方法讲技巧讲策略讲实战讲案例讲业绩讲利润讲数据讲广告效果！

2、搭建人才交流培训平台，组织联盟会员单位人员培训和交流。广战神®全球媒体资源联盟首届中国成都班《打造中国户外广告超级销冠战神军团特训营》（5.0升级精华版）已于5月18-19在成都成功开班，广战神®全球媒体资源联盟®第2届《打造中国户外广告超级销冠战神军团特训营》（5.0升级精华版）也于6月22-23日在中国青岛成功开班，广战神®全球媒体资源联盟第3届《打造中国户外广告超级销冠战神军团特训营》（5.0升级精华版）9月21-22日中国郑州开班。

3、组织联盟会员开展业务交流。广泛开展国内外传媒资源交流、学术交流和观摩活动；组织举办传媒领域国内外新技术、新媒体形式研讨会、媒体资源交易会、传媒人才交流会和高峰论坛如广告销售暨媒体资源共享大会等。

4、推进全球原创媒体资源以及广告创意策划制作发布的成功经典案例。定期为联盟成员提供原创媒体资源和广告创意策划媒体投放方案。特别致力于中国品牌的全球传播！全球最顶尖的原创媒体资源和广告创意策划方案，从而实现品牌形象的全球化传播，提升品牌影响力，拓展市场份额。

5、组织编辑、出版本联盟成果等。

联盟战略

广战神®全球媒体资源联盟的媒体的媒体传播，核心不在“载体”或渠道(原来没有广告的地方出现广告)，而在于让消费者主动关注和持续购买关注，因移动互联网兴起，媒体传播户外媒体要增强粘性和传播力、场景化，发挥真情实景的优势去打动人。

没有不好的媒体，只有不适合的媒体或者不会使用媒体的人，广告应该追着消费者跑，在消费者出现的地方，就有你的广告，才是有用有效有销售力的广告！

媒体=渠道，内容=传播，广告销冠=内容创新+价值传播，不同的媒体有不同的基因，70%是内容决定，30%是媒体形式决定（媒介即信息）。

媒体=内容智造+价值传播的角色，需要内容（广告创意，策划，设计，事件，话题等），传播（广告媒介的匹配，场景流量精准精众），还需要接近企业、接近品牌，去做市场调研，竞品分析，借助物联网，大数据等去了解更多。

广战神®全球媒体资源联盟的梯媒传播场景，重复关键内容，高速路广告牌，直接放品牌名，1秒闪过即可，机场广告采用白底黑字，室内采用红底白字，电梯媒体位置小，声音小，须粗大字。

媒体分为 2 类：内容媒体和渠道媒体，采用简单醒目。

媒体模式 2 类：插红旗（标杆位）和织网（看链接的多，并且量化），加上社区等具体到人的链接。

媒体发展的特性:（占用眼球 X 时间 X 互动）；

媒体最优特性:（时间、心情、空间场景）.....

3种户外媒体的广告价值：社区媒体=促销、交通媒体=品牌、LED媒体=事件/话题行销力

未来户外媒介广告15大战略：

1、户外广告数字化，

2、大数据使得广告更精准，

3、手机与户外广告的连接，

4、讲故事更易吸引消费者，

5、多渠道竞合力，

6、场景+体验行销力，

7、新节日缔造新入口，

8、加强创意制作，

9、强化受众参与，注重受众体验，

10、打造全媒体行销力矩阵、

11、加强预测性测量，营造广告生态闭环、

12、数字显示屏的技术演变、

13、程序化广告重新定义户外广告、

14、数据驱动户外广告转型、

15、洞察客户的能力左右户外广告发展。

Guangzhan Shen ® Global Media Resource Alliance

Guangzhan Shen ® The Global Media Resource Alliance is initiated by Sichuan Marketing Power Cultural Communication Co., Ltd. (Guangzhan Shen), dedicated to serving global media resources. It is a non-profit resource sharing and cooperation organization voluntarily joined by global media and brand owners engaged in broadcasting, production, equipment, teaching, scientific research, advertising release, advertising sales, and related units. The alliance is led by the alliance assembly, executed by the alliance council, and its permanent institution is the secretariat.

The media resources of this alliance are a collection of various resources such as television stations, news media, online media, radio media, outdoor media, etc. Media resources, abbreviated as media assets in a narrow sense, mainly refer to content assets. Media units such as newspapers, radio stations, television stations, websites, and news agencies produce a large amount of news business data such as text, images, audio and video every day. These data and metadata describing these data, as well as their copyright information, etc.

Alliance Media Resources

Diversity of media resources

Different types of media resources, such as text, images, audio, video, etc.

Timeliness of media resources

The timeliness and ability to update media resources in a timely manner.

Authenticity of media resources

Whether the information conveyed by media resources is true and trustworthy.

Media resource dissemination power

The influence and dissemination scope of media resources.

Innovation of media resources

The novelty and innovation ability of media resources.

Value of media resources

The value of media resources in the market

Alliance initiator

Peng Xiaodong, initiator and chairman of the Global Media Resource Alliance, founder and chairman of the China Media Festival, director of the Global Advertising Effectiveness Research Institute, head of the Global Advertising Media Think Tank, the first person in China's advertising media training, head coach of the China Advertising Super Sales Champion Army, academic committee member of the China Advertising Association, specially appointed practical marketing mentor of the China Advertising Association, China Lecturer Network, chief expert of the China Lecturer Alliance, chief expert of China's advertising media, leading figure in China's advertising media industry, with 30 years of successful practical experience in frontline advertising media, 20 years of focus on advertising media effectiveness performance training and consulting, and nearly 16 years of focus on outdoor advertising sales effectiveness performance training and consulting.

Theoretical viewpoint, text, registered trademark: Guangzhan Shen ®， CEO Wisdom ®， Media Without Borders ®， Competitive force ®， Seize the mind ®， Competitive force ®， Marketing power ®， New outdoor advertising ®， 1-second cognition ®， Guangzhan Shen ® Wait!

Alliance characteristics:

1. Co build and share a global advertising sales media resource platform. Establish a platform for exchanging, learning, and sharing practical experience in actual combat. Reject all empty preaching, the latest advertising sales practical skills, the latest advertising sales innovative profit model, and create China's most practical advertising sales elite, advertising super sales champion, and advertising god. Explain methods, techniques, strategies, practical situations, performance, profits, data, and advertising effectiveness!

2. Build a talent exchange and training platform, organize training and exchange for members of the alliance. Guangzhan Shen ® The first China Chengdu class of Global Media Resources Alliance, Building China's Outdoor Advertising Super Marketing Champion Zhanshen Corps Special Training Camp (5.0 upgraded essence version), was successfully opened in Chengdu from May 18-19 ® Global Media Resource Alliance ® The second session of "Create China's Top Outdoor Advertising Super Marketing Ares Corps Special Training Camp" (5.0 upgraded essence version) also successfully opened in Qingdao, China, from June 22 to 23 ® The third session of the Global Media Resources Alliance "Building China's Outdoor Advertising Super Marketing Champion Ares Corps Special Training Camp" (5.0 upgraded essence version) opened in Zhengzhou, China, from September 21 to 22.

3. Organize alliance members to engage in business exchanges, widely carry out domestic and international media resource exchanges, academic exchanges, and observation activities; Organize seminars on new technologies and forms of media both domestically and internationally, media resource trade fairs, media talent exchange conferences, and summit forums such as advertising sales and media resource sharing conferences.

4. Promote successful classic cases of global original media resources and advertising creative planning, production, and release, and regularly provide original media resources and advertising creative planning media placement plans for alliance members. Specially committed to the global dissemination of Chinese brands! The world's top original media resources and advertising creative planning solutions are used to achieve global dissemination of brand image, enhance brand influence, and expand market share.

5. Organize editing, publish version alliance achievements, etc.

Alliance Strategy

Guangzhan Shen ® The core of the media communication of the Global Media Resources Alliance is not "carrier" or channel (where there was no advertisement before), but to let consumers actively pay attention and continue to buy attention. With the rise of mobile Internet, the outdoor media of media communication should enhance its stickiness, communication power and scenario, and give full play to the advantages of truth to impress people.

There is no bad media, only unsuitable media or people who do not know how to use media. Advertisements should follow consumers. Wherever consumers appear, there is your advertisement, which is a useful, effective and marketable advertisement!

Media=channel, content=dissemination, advertising sales champion=content innovation+value dissemination. Different media have different genes, with 70% determined by content and 30% determined by media form (media is information).

The role of media is content intelligence and value dissemination, which requires content (advertising creativity, planning, design, events, topics, etc.), communication (matching advertising media, accurate scene traffic, and targeted audience), as well as proximity to enterprises and brands, conducting market research, competitor analysis, and using the Internet of Things, big data, etc. to learn more.

Guangzhan Shen ® The ladder media dissemination scene of the Global Media Resource Alliance, repeated

Alliance characteristics:

5. Organize editing, publish version alliance achievements, etc.

Alliance Strategy

Guangzhan Shen ® The ladder media dissemination scene of the Global Media Resource Alliance, repeated